How to Run Ads on Facebook

How to run ads on facebook

Looking to reach your target audience and promote your business on Facebook? It's time to learn how to run ads on this social media platform! With over 2 billion monthly active users, Facebook offers an unparalleled opportunity for businesses of all sizes to grow their online presence. In this blog post, we'll guide you through the basics of running ads on Facebook, from setting up a campaign to targeting the right audience and measuring your results. Whether you're a small business owner or a seasoned marketer, get ready to take your advertising game to the next level with our comprehensive guide!

Create an account with Facebook Ads Manager

If you want to run ads on Facebook, you'll need to create an account with Facebook Ads Manager. This is a tool that allows you to create and manage your advertising campaigns on Facebook.

To create an account with Facebook Ads Manager, first go to the Facebook Ads Manager website. Then, click on the "Create an Account" button.

Enter your name, email address, and password into the fields provided. Then, click on the "Create Account" button.

Once your account has been created, you'll be able to access the Facebook Ads Manager interface. From here, you can create ad campaigns, manage your ads, and track your results.

Start creating an ad through Facebook Ads Manager

When you want to create an ad through Facebook Ads Manager, the first thing you need to do is log into your Facebook account. If you don’t have a Facebook account, you can create one for free. Once you’re logged in, go to https://www.facebook.com/ads/manager/.

On the Ads Manager page, you’ll see three options: Boost Your Posts, Promote Your Page, and Send People to Your Website. We’ll start with the last option since that’s what we want to use for our example ad.

Click on Send People to Your Website. This will take you to the ad set up page where you can enter all of the information for your ad. The first thing you need to do is enter your website URL in the box provided. Then, add a headline and text for your ad. The headline is limited to 25 characters and the text is limited to 90 characters.

Once you’ve entered your headline and text, it’s time to upload some images. You can upload up to 6 images for your ad, but only 3 of them will be shown at any given time. Make sure that your images are high quality and relevant to your ad copy. After all, people are more likely to click on an ad if they like what they see.

The next step is optional, but we recommend that you take advantage of it. Facebook gives

Choose an objective

When you create an ad on Facebook, you need to start by choosing an objective. Your objective is what you want your ad to achieve, such as getting more people to like your Page or boosting conversions on your website.

There are 11 objectives to choose from:

Awareness: Increase brand awareness or name recognition.
Consideration: Get people to start thinking about your products or services.
Conversions: Drive conversions or sales on your website.
Engagement: Boost engagement with your Page or posts.
Lead Generation: Collect leads for your business.
Messages: Send people messages from your Page.
Nurture Brand Loyalty: Increase how often people purchase from you or visit your store locations.
Outbound Clicks: Send people off of Facebook and to your website, app, or canvas experience.
Product Catalog Sales: Promote and sell items from your product catalogs on Facebook and Instagram Shopping.
Reach People Near Your Businesses Location : Show ads to people near physical locations for your business, like stores or offices

Choose your audience

Assuming you're running a business, there are a few different types of audiences you can target with your ads on Facebook:

1. People who like your Page - this is the most obvious audience, and will usually result in the strongest engagement with your ad. If you're just starting out, though, your Page likes might not be enough to get your ad seen by enough people.
2. People who visit your website - Facebook allows you to track visitors to your website and target them with ads. This can be a great way to reach people who are interested in what you do but haven't yet made the commitment to like your Page.
3. Custom audiences - Facebook also allows you to create custom audiences, which can be really useful if you have an email list or other data source for potential customers. You can upload this data to Facebook and target ads directly at them.
4. Lookalike audiences - Once you've built up a custom audience, Facebook can create a lookalike audience of people who have similar interests and demographics to those on your list. This can be a great way to reach new potential customers who are likely to be interested in what you do.

 

Set your budget

Before you start running ads on Facebook, you need to set a budget for your campaign.

To set your budget, go to the Ads Manager and click on the Campaigns tab. Then, click on the +Create Campaign button.

In the next screen, select your objective for the campaign.

Once you’ve selected your objective, you’ll be taken to the next screen where you can set your budget. Here, you can either choose a daily or lifetime budget for your campaign.

If you choose a daily budget, Facebook will evenly distribute your ad spend throughout the day. So if you have a daily budget of $10, your ad will be shown to people an average of once every 10 minutes throughout the day.

If you choose a lifetime budget, Facebook will show your ad until it reaches the amount that you’ve specified. So if you have a lifetime budget of $100, your ad will run until it has been shown 100 times.

Once you’ve selected your budget type, enter in the amount that you want to spend per day or over the course of the campaign. Then, click on the “Continue” button to move on to setting up your ad schedule.

Monitor your ad's performance metrics

It's important to track your ad's performance metrics so you can see how well it is performing and make necessary changes. Pleas efollow following steps:

-Conversions: This is the number of people who have taken a desired action after clicking on your ad, such as making a purchase or signing up for a newsletter.

By monitoring these metrics, you can get an idea of how well your ad is performing and make adjustments accordingly. For example, if you're not getting as many clicks as you'd like, you may want to change your headline or image to make it moreclickable . If your CPC is too high, you may want to adjust your targeting criteria to reach a more relevant audience. And if you're not seeing many conversions, you may want to tweak your call-to-action or offer . By testing and iterating, you can optimize your ad campaign for better results.

Report on Facebook ad performance

Facebook offers a variety of ad types to choose from, each with its own set of targeting options and optimization goals. Depending on your business objectives, you can use different ad types to achieve your desired results.

The most common objective for Facebook ads is to drive traffic to a website, but you can also use ads to generate leads, increase brand awareness, or boost engagement on your Facebook Page.

To get started, create a new campaign in Ads Manager and select your objective. Then choose your ad type and format, and enter the text and media for your ad. Once you've created your ad, you'll need to set up your bidding and budget, and then place your ad.